Feed your productivity.

Fimi is a productivity application designed for people with ADHD.

  • User Research

  • Product Design

  • Branding



Poor executive functioning in young adults with ADHD can lead to issues with focus and organization that can impede productivity. For my project, I explored opportunities to leverage mobile and wearable technology to help ADHDers disrupt their symptomatic behaviours and achieve success.

User Research


A total of 11 users were interviewed as part of the initial user research. Among the sample, 4 had a formal ADHD diagnosis. Supplemental research was conducted by attending support group meetings and speaking to ADHD professionals. The findings from all these sources helped inform my final designs. User interviews revealed a large problem space for users. People with ADHD struggled with managing their disruptive tendencies that inhibited their ability to focus and be productive.

I found that users needed support through empathy, stimuli, and structure. This meant that the nature of my app needed to be prescriptive. It needed to function like a coach who could holds users accountable while helping them systematically deploy strategies to disrupt their negative behaviours.

Competitive analysis showed that these insights are also reflected in existing mental health applications like: (1) IDEO's PRIME, an online community and resource tool for schizophrenia sufferers, (2) Headspace, a mindfulness and meditation application, and (3) Onward, a virtual coach for internet addiction. 


Habit Loop

At this point, it made sense to design a chatbot that users would interact with via text, who could serve as a coach. The challenge was how to create a character that users would be drawn to and can empathize with. 

Thus "Bud" was born. Bud was created to exhibit behaviours and quirks similar to those with ADHD (hyperactivity, scatter-brained) so that his tone and personality would resonate with the user base. It was important to encourage a symbiotic relationship between users and Bud, where a stronger rapport would lead to a deeper user experience as well as increased user accountability.


Meet bud.



Gamification was also an important tool to provide additional stimuli that users with ADHD need. The goal was to encourage positive habit-building, and discourage negative behaviours. Productive acts by the user are rewarded in such a way that it would help propel Bud's growth within his world. Bud loves to eat, and these building blocks would allow him to level up and go on to consume bigger and bigger things.


Meet bud.


The next step was to envision specific features that could help improve focus and productivity for users. Academic literature and counsel from ADHD professionals was helpful in illuminating important strategies that users should deploy:

  1. Create structure and improve productivity through daily to-do lists.
  2. Increase self-awareness when focus is lost.

These are the key strategies that helped inform the two core features within Fimi. One is the daily scrum meeting that guides users to prioritize tasks and create daily to-do lists, and the other is a self-monitoring feature through the Apple Watch that checks in with users to ensure that they are focused.

Finally, I created user storyboards and journey maps to connect and frame the interactions within the application.


Conversational UX

Conversations were designed in the form of a close-ended flow due to the absence of natural language processing capabilities or AI-backing. As such, it was imperative to guide users through each flow properly. Deviation from the expected flow of conversation was avoided by restricting the range of potential user's responses. A contextual "help" feature also allows Bud to answer relevant FAQs at any point of the interaction. These various conversations are depicted in the chat flow diagram below.


Bringing everything together, I began wireframing and prototyping the core flows of the application. Continuous user testing helped identify areas of improvement in the interface design. I went through multiple reiterations and revisions before settling on the final interface. High-fidelity mockups and prototypes were developed using Sketch, Invision, and After Effects.


Testing caption
Run the day with Fimi.

Fimi guides users through daily scrum meetings with their assistant, Bud. These meetings allow users to visualize and commit to important tasks each day. Begin every day prepared and focused on what's most important.

Feed your productivity with Fimi.

Interactions are designed to encourage both the user's productivity, as well as continued interactions with Bud. Task completion and chat streaks are appropriately rewarded for the user. Watch Bud grow in his world, as you do in yours.

Stay focused with Fimi.

Research has shown the efficacy of self-monitoring practices in disrupting symptomatic ADHD behaviours. The Apple Watch application provides users with a feature for Bud to periodically check in with users to ensure that they are focused on the task at hand.